How IoT technology is changing the future of marketing

The Internet of Things (IoT) is considered one of the technological innovations which will shape our future. We have seen an explosion of IoT advancements in the past years, everything from managing the temperature in our homes with smart thermostats to tracking your caloric intake and daily steps with fitness trackers. Devices are all around us, and IoT and big data promise to connect these devices to improve your lives.

By connecting our devices, we will be able to leverage shared data across various connections. With all of our devices sharing data point, we will be able to make our data more useful across all aspects of our lives.

Here are the top three ways that IoT will impact the future of marketing for your business!

1. Create Dynamic User Experiences In Real-Time

The goal of every marketer is to understand the personal preferences and real-time needs of their customers. Instead of relying on historical data to find trends and project future actions, marketers have been working hard to understand what their customers are looking for at the exact moment.

This type of insight will allow businesses to understand exactly where their customers are in the client’s journey. Current practices rely on looking at what a customer did to predict what they will do. However, IoT technology will connect the instruments that the clients use in their daily life and present valuable information to marketers to understand individual actions, needs, and expectations.

One example of a company using IoT technology to create a great user experience is Amazon’s patent for their potential buy-out of Whole Foods. In their stores, Amazon plans to implement technology that will interpret where people are in the store, and based on their previous purchases; customers will receive updates on their smart devices about products they buy frequently and relevant items on sales.

2. More Intelligent Product Integration

As our devices become connected and communicate with each other, businesses will be able to provide greater customer value and seize more business opportunities. A seamless platform will allow marketers to overlay seemingly disconnected data over other fields to integrate their product and service into the lives of their customers.

Extracting data from multiple sources is the best way to understand each customer on a personal level. This type of interconnected data will help marketers build relevant marketing campaigns based on the behaviors and preferences of their clients. This will result in a more authentic and deeper engagement between a brand and their target audience.

However, as our devices become more connected IoT technology security is becoming a more prominent issue. Not only

3. IoT Will Make Everything We Touch Into A Marketing Platform

The future of technology integration into our daily lives is going to become more ubiquitous in the coming decades. Just like we see robust ecosystems in our search data on Google and Amazon.com directing information that is presented, we will begin to see marketing applications beyond traditional devices and services.

The next wave of IoT and big data will be leveraged in self-driving cars. Since Americans spend almost two hours a day traveling to and from work, marketers will be able to engage their customers on a deep level once passengers are relieved of the tedious duties of driving. In its place, drivers will be able to be more productive and complete tasks during that drive and marketers will be able to integrate their marketing messaging into future autonomous car technology.

Work Smarter together with the Web of Things

The future of marketing is fast approaching, and if you want your business and commercialization strategy to succeed, then you need to plan how to leverage emerging technology to increase sales.

IoT is one of the most exciting developments that will bring together technology, big data, and the personalized preferences of your customers. This blending of technology and human interaction will allow marketers to use their marketing budget more efficiently, develop more efficient marketing campaigns, and increase the bottom line for their business!

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Chris Giarratana
Chris Giarratana

Chris is a Digital Media Strategy Consultant who helps small business owners grow their business. He is passionate about digital marketing, emerging technologies, and transportation issues.