GoQii, Poonam Mahajan give fitness trackers to rural areas, step to boost wellness ecosystem

GOQii, the world’s leading health ecosystem and preventive health platform announces the launch of ‘GOQii Sanjeevani’, a first ever initiative by the company into public healthcare, where it would be expanding its preventive health and wellness ecosystem to a wider audience.

Launched on April 7th on World Health Day in the villages of Vaghadi and Charoti in Palghar district of Maharashtra, Sanjeevani is the first step towards the public healthcare space. These villages have a combined population of over 2000.

How will the project help villagers?

With the penetration of mobile devices and data networks into rural markets, there has been an increase in the computing power into hands of everyone. This project by GOQii exploits this digital revolution to leverage the new digital wave and provide its healthcare services at the grassroots.

With this project, GOQii aims to address issues such as anaemia, malnutrition, women’s health and diseases predominant in rural India, apart from providing consultation on lifestyle related issues to the villagers.

For the pilot project, GOQii has worked closely with Member of Parliament (MP) Poonam Mahajan who has adopted the villages under PM Modi’s Adopt a Village Scheme- ‘Sansad Adarsh Gram Yojana’ to convert the villages into a model village.   

What will the villagers get?

In phase I of the project (6-12 months), 500 people from Vaghadi, Charoti & nearby villages with access to smartphones will be shortlisted. To these shortlisted villagers, GOQii would be providing Fitness Tracker that will help them track their daily step count and have their first face to face consultation with the health coach.

They will also be taught to log their food data, check their sleep cycle, help understand their Health Risk via Assessment (HRA) and also explain them about Karma points earned and how can they donate towards society’s good.

GOQii will also create an ecosystem with various partners in diagnostics and hospital care who will help in conducting critical tests like Blood Pressure (BP), ECG, Blood Sugar etc. at their doorstep and deliver the reports in a digital format directly to villagers and stored in the Health Locker.

GOQii makes the app available in local language

For the ease of carrying out these functions and breaking the language barrier, GOQii has made the app available in local language –Marathi. The chat feature has been designed to ease the communication between the users and their respective coaches. GOQii Doctors will be on board to provide timely healthcare consultation and along with the coaches will communicate in Marathi and Hindi.

The future plans

Through this pilot project, GOQii aims to start a new health revolution across the country which focuses on preventive healthcare for people at the grass root level who have limited access to health care facilities.

The project which will be carried out in phases across several villages, at a later stage would aim towards training frontline health workers to be health coaches.

Poonam Mahajan said, “Technology can be a powerful platform to deliver low cost healthcare in rural India. We are excited to partner with GOQii to enable prevention of diseases, enhance the quality of life and promote fitness.”

Vishal Gondal, CEO and Founder, GOQii

Commenting on the launch, Vishal Gondal, CEO and Founder, GOQii said, “Just as the telecom revolution, we are leap frogging in the area of cutting edge health care. We will begin a health revolution by leveraging technology to the fullest and bring preventive healthcare to the masses at their doorstep. We are hopeful that through this pilot project, we will be able to improve the quality of life at the grassroots level in the country”.

The company states that as per the rural health mission report, 700 million people live in 636000 Indian villages and the majority of people die due to preventable and curable diseases such as diarrhoea and typhoid as 66% of rural Indians do not have the access to the critical medicines. 31% of the population travels more than 30 km to seek healthcare in rural India.

GOQii, which has been recently features as a management case study in the Harvard Business Publishing Platform for educators, has earned this distinction within 3 years of its inception. With the Sanjeevani project, it further reinstates the company’s vision of healthy living and preventive healthcare.

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Srishti Deoras
Srishti Deoras

Srishti currently works as Content Strategist for Analytics India Magazine. When not covering the analytics news, editing and writing articles, she could be found reading or capturing thoughts into pictures.