Fastrack debuts wearable market with Reflex bands

Venturing into the wearable space in a very recent development is Fastrack, a youth oriented subsidiary of Titan, that has launched a wearable device named “Reflex”. With an intent to foray into the booming wearable market, this smart device is a debut product by the company in this space. Reflex comes after Titan launched Juxt Pro smartwatch in September last year.

Known for its engineering styles and fashionable products, Fastrack’s Reflex band would be no different. Available in various colour combinations and exquisite styles, the smartwatch can keep track of various activities including calories burnt, sleep patterns, total steps, desk bound reminder, along with incoming calls, notifications, texts and much more.

Compatible with phones running on OS or iOS, it uses Bluetooth 4.0 Low Energy for connectivity. It has a microUSB charging port and boasts of a battery life of 7 days on a single charge that can be fully charged within 60 minutes.

This water resistant Reflex Band can store data of the last fifteen days. The company has come with a plan of regular software update to constantly improve customer experience.

Ayushman Chiranewala, Head of Marketing, Fastrack, at the launch of the smartwatch reportedly said that with the development of sensors, smart watches & trackers, they aimed at bringing a wearable device that connects to the youth and helps them adopt a healthier life by capturing their body data and motivating them to reach fitness goals.

Fastrack has constantly endeavored in meeting the ever-changing needs of the youth, Reflex being their latest attempt at it. “With Reflex, Fastrack aims to cater to the needs of multi-faceted, new-age millennial who desire the next step in the combination of quirky design and smart features”, Chiranewala added.

Priced at Rs. 1995, Reflex is set to soar the competition in the market with Xiaomi Mi Band 2, GOQii 3, etc also available in the same price bracket. The smartwatch would be available in offline stores of Fastrack, World of Titan, and other retail outlets.

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Srishti Deoras
Srishti Deoras

Srishti currently works as Content Strategist for Analytics India Magazine. When not covering the analytics news, editing and writing articles, she could be found reading or capturing thoughts into pictures.